The psychology of persuasion Robert Cialdini is the ATT as the psychology of persuasion Robert Cialdini to the various tools used influence to others to gain attention. It is an easy and interesting to read for a wider audience. I liked much more than I had expected. Some pieces have even me a lot, laugh, that's a rarity when I read it. It was very funny and informative, but it's unnecessary long. He gave numerous examples to support his points, many of them were simply interesting and relevant, just superfluous, as also his arguments as it is. Used in the examples, to support his claims were for the most part anecdotal, but there are also a lot of history and science. They are for the most part quite impartial and of course they have been specifically selected to prove his statements. But there influence the psychology of persuasion citation is probably very little, if necessary, deny what he said. I agree with much of what she said. Situations which exceeds, met most of us that on the title page of the book, easy to understand and agree probably at any given time. The book presents in a very organized, easy-to-understand system, makes it accessible to a wider audience. Recipients are all of adulthood, because they not only can the tools discussed in the book as consumers benefit, can not use them, as well as people in society - take advantage of trying to persuade others, that that beyond the persuasion in situations, the sales are connected. The book is certainly able to reach his audience. In General Cialdini has obviously a good job done with sympathy and effectively convey their goals in the book. It is from the outset well organized and flows through an anecdotal introduction, examples, with additional examples and how to say no more meanings of principle. This format is a great success for its goals in the book to write, and meet the two main original again. It could also be concise in the introduction to each chapter. Still liked the book, certainly more than I expected and I would recommend it to other people. It was really exciting to read and provides useful knowledge that can benefit everyone. If this review was helpful? Yes NoThank for their comments. Check this ReviewThank who passed this exam and,. .