This part of the psychology of the work contains a brief introduction to a great theme: social influence, the modern scientific study of persuasion, compliance, propaganda, brainwashing and the ethics, which around these issues. These problems are not always easy (is eventually science), I did my best to make this interesting introduction. Since Aristotle has recorded his principles of persuasion in the rhetoric, people have tried to define and refine the principles of success. Conviction as art for most of the history of mankind. Science relatively young social influence, however can traces its roots in the second world war, when a psychologist named Carl Hovland military U. S., to support the morale of the soldiers. President Roosevelt was concerned that the Americans would lose the will to fight after winning the victory in Europe. Hovland was responsible for motivating soldiers continue to fight against Japan. Since the second world war a field become devoted to social influence strongly the study in the expansion, are discovering principles that our faith, to create our setting and change us in action to determine. In this introduction I do not talk to me at my intuition hear with the topic of the impact of a scientific point of view distinguish pleasure, construction of pseudo scientific systems or provide anecdotes as a substitute for evidence. Sociologists, who are trying to support each statement with facts. As Empiricists, do not think that versuchen-and the result of decades of experiments, thousands of scientists to study human behavior, has provided a rich body of knowledge - done!, how and by whom are convinced by the arguments of another person or the request for someone else to decide. This website presents a very small fraction of what is known today about influenza flu experts. Would you like some examples of works of social in real life before continuing influence? Please go on. Liability, advertising, advertising, promotion, website, Arizona State University, ASU, art of persuasion, discussion, discussion, argumentation, attitude, change of attitude, beliefs, prejudices, brad Sagarin, wash brain, campaign, communication, communication, conversion. Standards, compliance, compliance, compliance, compliance check, consultants, advisors, classroom, credibility, credibility, cult, cults, debate, decision-making, education, emotion, education, Executive, Executive of training program. In General affect, influence, Kelton Rhoads, Kelton Rhodes, Kris Haynal, law, leadership, leadership training, leadership training, legal, sympathy, administration, management, market research, marketing, marketing mass, mass, persuasion, influence, mass mind control, motivation, negotiation, obedience, service, organizational know personality, convincing. Influence of the principles, program, promotion, promotion, propaganda, psychological persuasion, professional services, psychological operations PSYOP, persuasion, consultation see through persuasion, policy, politics, surveys of research in psychology, psychology, psychology influence psychologie de la persuasion of persuasion, the psychology of public relations work, questionnaire, reinforcement, influence. Research, rhetoric, rhetoric, Rhoads, Rhodes, Rhoads, Rodes Rhods, Robert Cialdini, Chaldini, sales, sampling, the science of persuasion, influence, sell, research the science of social influence, social psychology, a small group, campaign social action, speaker, speech, spin, statistics, strategy, survey, technical testing, USC University of South California, Officina, psychology, work,,.